If you're importing goods into the UK, understanding your landed cost is essential for pricing, profitability, and avoiding unexpected expenses. Landed cost is the total cost of getting a product from a foreign supplier to your doorstep, including shipping, taxes, duties, and fees.
In this article, we’ll break down what’s included in landed cost and how to calculate it step by step.
Landed cost refers to the total price of a product once it has “landed” at your location—that means everything from manufacturing to delivery, including:
It’s the true cost of your imported goods.
Knowing your landed cost helps you:
Here’s what you need to factor in:
This is the invoice price you pay to the supplier.
Example: £10 per unit x 100 units = £1,000
Covers the cost of transporting the goods to the UK via sea, air, or courier.
Example: £300 (freight) + £50 (handling) = £350
Optional but recommended. Protects your goods during transit.
Example: £50 for full-value coverage
Duty rates depend on the product’s commodity code (HS code). You can find it using the UK Trade Tariff tool.
Formula:
Duty = (Product Cost + Shipping + Insurance) × Duty Rate
Example:
Duty rate = 3%
Duty = (£1,000 + £350 + £50) × 0.03 = £42
Typically charged at 20% on the total value, including duty.
Formula:
VAT = (Product Cost + Shipping + Insurance + Duty) × 20%
Example:
VAT = (£1,000 + £350 + £50 + £42) × 0.20 = £288.40
Charged by your freight forwarder or customs broker. These vary but often range from £25–£100.
Example: £40
Calculating landed costs gives you the full picture of what your imports really cost—and lets you price your products for success. Use this method every time you place a new order, and consider using a landed cost calculator or software as your import volume grows.